The biggest mistake is one that applies to both offsite and onsite optimization, and every webmaster is guilty of this at one point or another. If designed properly, custom web applications provide an extra level of security against hackers who typically prey on popular software. The finest silk scarf have …

Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. For example, just because your phone number appears at the bottom of an e-mail doesn't mean that people will automatically pick up the phone and dial the number …

How do you measure success? It?s kind of link opening a dental clinic on the 39th floor of a commercial complex, not telling anyone about it, and hoping that customers magically stumble upon it and walk in. Local sponsorships can be another course of action for building local links …

The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Even though sitemaps may seem to be a thing of the past, I strongly believe they are helpful in the optimization game - especially XML sitemaps uploaded to Google Webmaster Tools …

Healthy social traffic certainly doesn't hurt SEO efforts. Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results and what does not. Links on your page maybe internal-pointing to …

It could either be the meta description you have created, or it could be something completely different. Google controls this. Establish your priority pages -those with a higher traffic and conversion impact- to validate and monitor more closely during the migration process. As you create content for your website, link …