Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google's algorithms) that your content, while unique, gives credit where it's due. The brand, in turn, must deliveron promises and provide reasons for consumers to continue to interact with …

Some respect it and some see it as folklore. We want lots of unique visitors viewing our content and increasing the amount of views the piece of content gets. As they crawl your site, they index content to appear in the search engine results. I'm not a big fan of …

The best way to impact your website's domain authority is to institute best SEO practices. This way, if the landing page is minimal and has thin content, the heading won't disturb the visitor, but Google would locate it and read it as the main title of the page. Since the …