In the end, Google probably has signals for how it answers these two questions, but the real answers are probably only known by the software engineers that coded the algorithm. Your links should be short, concise, and easily readable. Shorter URLs with fewer folders ("/" in the URL) tend to rank …

Another strength to this element is the fact that Google are collecting sharing data and this impacts ranking. For some, the Internet is one way to expand and increase their business. You have to be extremely proactive to stay on top of what's going on in the industry. Have you …