In many cases, title tag optimization is just the start or an entry point until you are at the top of the SERPs, making small adjustments and have the luxury of spending time obsessing over minor wording changes to see how they impact rankings one position at a time. What …

If the old site is not up and running -- perhaps you are buying an old expired domain name -- go to www. However, getting listed is only half the battle - you need clicks. The black green screen has been around for decades. There WRCA two main factors that Google considers when …

If you're in YouTube's partner program, you can even add links in your videos themselves. They might even be happy that one page is ranking in the fifth and sixth slot for their targeted keyword, without realizing that one authoritative page would probably rank higher and convert better. Does storytelling …

A thoroughly optimized website is more likely to get higher ranking in different search engines, helping you make your website visible to potential customers. Bad SEOs obsess over vanity metrics like word count, domain age, text formatting, crawl rate etc. Well thought out projection mapping allows you to pace your …

In the end, Google probably has signals for how it answers these two questions, but the real answers are probably only known by the software engineers that coded the algorithm. Your links should be short, concise, and easily readable. Shorter URLs with fewer folders ("/" in the URL) tend to rank …

Another strength to this element is the fact that Google are collecting sharing data and this impacts ranking. For some, the Internet is one way to expand and increase their business. You have to be extremely proactive to stay on top of what's going on in the industry. Have you …